Pirelli Tyres are a key brand within the tyre market and have been supplying premium tyres since 1922. The Italian brand has been strongly associated with motorsports since 1907. Currently Pirelli is exclusive tyre supplier for the Formula One Championship with their Pirelli P-Zero range of tyres. The company is also associated with the FIM World Superbike Championship. Pirelli as a brand, also play a prominent figure in the world of football. They are the primary sponsor for Italian giants Inter Milan as well as sponsoring English side Burton Albion.
However, Pirelli is not all about the track. What sets Pirelli Tyres apart from competitors is their ability to bring track technologies for on-road driving, creating some of the best products for the ultra high performance tyre segment. It is no surprise that Pirelli tyres are the original equipment choice of high end performance intensive marquees such as Mercedes Benz, Jaguar, Land Rover and Lamborghini, to name just a few. Pirelli’s Pirelli PZero tyre remains the benchmark for the ultra high performance segment. Other high performance tyres from Pirelli include Pirelli PZero Nero, and Pirelli Pzero Rosso Direzionale tyres. Pirelli tyres are well known throughout the world for their investment in research and development.