Sept 2011: Drive Safe in winter with Bridgestone Tyres

Driving in winter poses numerous challenges. As you contend with poor visibility due to fog or snow, you also have to ensure that your tyres support you well. Bridgestone, one of the leading tyre manufacturers in the world has cemented its position in the winter tyre market by launching a range of premium tyres suitable for all winter climates ranging from mild to extreme.

Main Tyre Concerns in Winter

The concern uppermost in your mind while driving during winter is the ability of your tyres to resist skidding on surfaces made slippery due to snow, ice or slush. Another important concern is the distance to which your tyres will travel before coming to a halt on applying the brakes.

Obviously the shorter this distance, the safer it is. With the new winter range tyres from Bridgestone, you can be rest assured that these issues are tackled effectively. Though these tyres may appear expensive to you upfront, remember no expense is too high, when it assures the safety of your family.

Bridgestone Winter Tyres

Bridgestone has launched an entire range of premium winter tyres that will cater to varying winter climates in various parts of Europe. Whether you experience a mild, wet winter or the variable and sudden winter of Central Europe or even the harsh winter conditions of Northern Europe, Bridgestone’s recently launched range has the just the right tyre for you.

The products recently launched by Bridgestone are the Bridgestone A001 Weather Control, the lamellen Bridgestone Blizzak LM-32 and Bridgestone Blizzak LM-80 and the Bridgestone Blizzak WS70.

Features of the new Bridgestone Winter Tyres

The Bridgestone A001 Weather Control, made up of all weather silica compound has high edge density and special water evacuation blocks. This makes it ideal for use throughout the year including moderate, wet winters. The Bridgestone Blizzak LM 32 and LM 80 have unidirectional tread and high sipe density offering better control on slippery roads, enabling you to drive in with confidence on snow surfaces.

The LM 80 has low rolling resistance that additionally helps cut fuel consumption. The Bridgestone Blizzak WS 70 has a number of features that make it ideal for use in the extreme winter conditions of Northern Europe. These features include the Bridgestone patented multicell compound equipped with bite particles that offer greater grip in ice. Additional features of this product include 3D Zigzag siping and Nano Pro – Tech TM polymer. Both these technologies contribute to better better on ice and snow by improving flexibility at lower temperatures.

Bridgestone Winter Testing Facility

The company has developed its own winter testing ground at Vidsel, Northern Sweden, very close to the Arctic Circle. This facility offers adequate snow and ice tracks, hilly snow covered courses for optimal testing all Bridgestone winter tyres to ensure that they are perfect prior to commercial launch.