June 2012: Lassa At Reifen 2012
Many of the participants at Reifen 2012 have presented to the public their latest releases in terms of tyres as well as correlated equipment. This is a strategy that a significant percentage of participants are adopting.
However, there is another exhibition tactic that one may find at Reifen, tactic that the Turkish brand Lassa has adopted and it consists of presenting to the public their concepts regarding their future projects.
Currently, the company is presenting the Greenways range at the exhibition, but company representatives from the UK branch have declared that the company is focusing on the Greenways eco-friendly passenger tyre line, which will most likely be released in 2013.
The future Greenways eco-friendly tyre line for passenger automobiles will be available in 20 sizes with rim diameters which vary from 14 to 16 inches, will have T and H speed ratings and a 70 to 55 aspect ratio.
Greenways is the tyre line of Lassa that, according to the manufacturer, desires to offer consumers high driving comfort, speed and safety in an environment-friendly manner.
Also, the tyres have been designed to have a higher usability than other tyres of its niche, which means that the company will use less material and therefore the overall pollution level decreases significantly.
Among the features that the new Greenways eco-friendly line will provide are an asymmetric tread pattern which will offer consumer a softer ride and a new compound that will significantly decrease the rolling resistance.