Jan 2012: Continental Bags Top Honour in Auto Express Winter Tyre Awards
Continental tyres has bagged the coveted ‘best winter tyre’ recognition for its ContiWinterContact TS830P tyre at the Auto Express annual winter tyre awards. The awards were announced in Auto Express, UK’s leading weekly car magazine as well the monthly title Evo.
The Auto Express Winter Tyre Awards
In recent times, there is increasing awareness in the UK about the importance of switching to winter tyres for greater safety and performance while driving in winter. Several tyre manufacturers including Continental have been engaged in carrying out awareness campaigns about the benefits of winter tyres.
As a popular magazine accessed by hundreds of motorists in UK, Auto Express took on the responsibility of doing its bit for winter tyre education by initiating the Auto Express Winter Tyre Awards two years ago.
The awards are intended to bring before the public the most beneficial and must-have products to tackle the challenges of winter driving suitably. The awards are conferred, based on various factors such as performance, quality, and safety and of course affordability of the winter tyres under consideration. And the ContiWInterContactTSP30 tyres have scored well on these parameters to bag the top spot.
While announcing the awards, Auto Express officials revealed that they were extremely impressed by the consistently good performance of the ContiWinterContact TS830P tyres.
They further added that the tyre received the top honour specifically for great all round performance that was completely up to expected standards and showed no sign of any weakness.
In its December issue, Evo provides details of the ContiWinterContact TS830P performance by mentioning that they provide the best performance on snow and well as wet surface conditions during near freezing temperatures.
Evo further revealed that a wide range of winter tests were carried out the including evaluation of snow performance and road feel and refinement.
A total of six tyre brands in the size 225/45 R17 were considered for the test. The tests were conducted the Contidorm wet handling circuit.
The tyres fitted on vehicles were driven through several laps on this challenging circuit to understand traction and impact on steering comfort. The ContiWinterContact TS830P outperformed competitors in all parameters to win the best winter tyre crown.
About the ContiWinterContact TS830P
Continental is of course extremely pleased with the honour. Company officials revealed that the TS830P tyres have been designed specifically to provide drivers with maximum safety with no compromise on performance while driving in winter.
The tyre shoulders are equipped with numerous blocks and sipes. As a result, the gripping edges are enhanced, offering improved grip and traction on snow to enhance safety. In addition the tyre compound used offers excellent performance on wet roads too.
Significance of the Award
Being conferred by Auto Express after independent testing, these awards carry tremendous credibility.
Motorists across the country will definitely be positively biased towards the ContiWInterContact TS830P tyres now while considering their winter tyre purchase requirements.
Recently Continental also bagged the ‘bet buy’ label for two of its winter tyre products from influential UK consumer awareness magazine Which?
All in all, a good start in the New Year for Continental. And this reiterates the fact that consistent commitment to quality always reaps rich benefits.
This article is written by Azzam Sheikh who has industry experience writing news, content and press releases. If you would like to make contact with Azzam then you can do so by Email, also see Azzam's Google+ profile.