December 2008: Pirelli Voted ‘Tyre Manufacturer of Year’ in Chinese Awards
On December 4, one of the most influential automotive industry awards in China was announced in Beijing. Known as the “China Auto Service Golden Finger Awards ”, the awards are jointly held by Auto Driving & Service Magazine (one of the authoritative auto magazine in China) and Sohu Auto Channel. Since its inception it has developed to become one of the most influential and well-known annual lists in auto service industry.
Based upon the opinions of industry experts, magazine readers, and web users, in 2008 Pirelli was awarded as the “Best Tyre Manufacturer of the Year” for its long-term commitment to provide passionate driving experience through its innovative high-performance products. The win for Pirelli in the tyre section, the company notes, is a recognition of Pirelli tyres leading position in automotive business as well as confirmation on product satisfaction and brand reputation from both consumers and experts