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Tyre Shopper - 12 Time Experian Hitwise Top 10 Winner

Dec 2011: Goodyear Dunlop Winter Tyres Pick up ‘Best Buy’ Stamp of Approval

The jolly season has indeed brought much good news and cheer to Goodyear Dunlop. The company announced that three of their popular winter tyres have obtained the ‘best buy’ stamp of approval from consumer magazine, Which?.

The ‘Honoured’ Tyres

The Goodyear tyres that were bestowed with this honour include the Goodyear UltraGrip 8 in the size 195/65 R15 and the Goodyear UltraGrip 7+ in the size 205/55 R16. The sole Dunlop winter tyre that made it into this exalted list is the Dunlop SP Winter Sport 3D. The Dunlop tyre is of the size 185/65 R15.

The Details of the Test

Over 65 winter tyres were tested by the Which? magazine. The various parameters of the tyres that were under consideration included – ‘grip on dry and wet surface’ and ‘how the tyres performed on ice and snow’ – both extremely common surface conditions in winter.

Finally, due consideration was also given to the price factor in determining the best winter tyres. The tests were conducted across six popular winter tyre sizes.

Which? Comments

Which? commented that both the Goodyear tyres performed exceptionally well in rain and on icy surface conditions, maintaining good grip and improving overall stability.

The UltraGrip 7+ received praise for its performance on snow and ice and also attracted particular mention for producing lower noise levels as compared to other competitors in tested in this area.

The Which? magazine bestowed four stars on the Dunlop SP Winter Sport 3D tyre for providing the best performance in areas of braking, cornering and traction amongst other competitors in its category. In fact the product was named the category leader amongst tyres intended for use on snow and ice.

Goodyear Happy with the Honour

Goodyear PR Support Manager Ms. Kate Rock expressed that the company was indeed pleased with the inclusion of its tyres in the ‘Best Buy’ list.

Ms. Rock added that Goodyear has been actively involved in carrying out campaigns to educate motorists on the need for switching on to winter tyres and was sure that the Which? ‘Best Buy’ label would add further credibility to their message.

The Importance of the Which? ‘Best Buy’ Label

The Which? magazine is an influential, subscription-only consumer magazine.

The magazine aims to promote consumer awareness about various products and services by independent testing. Any product recommended by Which? has high appeal in the eyes of consumers because they are sure that the recommendation is fair and based on high quality and other favourable parameters.

So the Which? ‘Best Buy” label for the three Goodyear Dunlop winter tyres confers high credibility on them and will positively influence customers in the market for winter tyres.

The Benefits of Winter Tyres

This article would remain incomplete if we were not to reiterate the benefits of winter tyres. As the temperature dips below 7 degrees Celsius the rubber compound in regular tyres loses its flexibility and resilience.

As a result, the grip is compromised and braking distances are shortened. Winter tyres incorporate a special silica compound that retains its flexibility under low temperatures, thereby enhancing safety in treacherous winter driving conditions.