Apr 2012: Bridgestone - The Winner is Here to Keep you Safe

As intelligent as it could get, the CAIS technology has yet again won accolades for the Japanese auto and trucks parts giant. Bridgestone Tyres doesn’t cease to inspire and get the entire automobile industry awing in disbelief.

Contact Area Information Sensing Technology, as it is technically called, is a brilliant instantaneous road-surface sensing technique. It makes the information reach the driver via the tyres during the drive.

The Award

Actualidad Económica is one of the foremost financial publications in Spain and it has honoured Bridgestone by including CAIS among the “100 Best Ideas of the Year” in the automobile sector. The announcement was made in the magazine’s first issue of April. Bridgestone tyres will be honoured with the prize in a special ceremonial manner soon. This verdict is reached after analyzing and recognizing the best among thousands of innovative and practically viable products across a multitude of sectors.

The feature due to which Bridgestone accomplished this feat was road and tyre safety. The jury commended the “great contribution to road safety” CAIS made. And this was the winning streak for Bridgestone. The MD at the Bridgestone headquarters in Spain, Juan Jose Lillo called this achievement an immense milestone in the history of Bridgestone tyres and CAIS, because of the enormous credibility of the said periodical in Spain.

How Does CAIS Work for Tyre Safety?

The significant contribution of CAIS to tyre safety is in the form of real-time feel of the condition of the road via a sensor placed in the interior of the tyre surface.

The sensor has the capacity to sense the vibrations occurring between the road and the tyre, the data which is fed into the sensor and then digitized using a complex control system. The output of this system is made to reach the driver in the form of data on a display screen. CAIS capacitates the driver to gauge seven types of conditions on the surface of the road, varying from various levels of dryness and wetness to the extreme condition of winter tyres.

The innovative equipment has an objective to aid drivers be better geared up for brisk and sudden changes in the event of unsafe driving circumstances, for instance frost, blizzards and downpour. Consequently CAIS provides them with the possibility to alert fellow motorists.

Bridgestone – Consistently Delivering

In February this year, the world-renowned TTI magazine awarded Bridgestone with the title “Tire Technology of the Year”, for the same ingenious technology.

TTI is Tire Technology International and is a marked name for the tyre design and manufacturing industry. The editor of this prominent magazine, Adam Gavine, had acknowledged being extremely impressed with the Bridgestone tyre’s CAIS system and added that with this advancement Bridgestone had demonstrated the enormous and genuine potential to revolutionize the concept of tyre safety on roads.

Bridgestone confirms extensive testing of this technology for two consecutive years under extreme winter conditions at Hokkaido in Japan which is prone to perils of snowfall and frost.

The world is ready to embrace this technology and is sure to be a safer place with safer tyres.