16/06/2010: How Pirelli Tyres is helping young drivers

If you are a young person yourself or have a young relative or friend soon to embark on the road to motoring, then it’s worth taking a look at support of the Young Driver initiative. Indeed, Pirelli Tyres point out that one in five drivers is involved in a motoring accident within the first six months of passing their driving test. The Institute of Advanced Motorists, who support the initiative alongside Pirelli Tyres also take the view that young people have accidents through lack of experience. And since experience behind the wheel reduces the chances of accidents, the IAM, along with Pirelli Tyres, hopes to develop young people’s attitudes and skills correctly so that when they do start to drive independently on the public roads they are less at risk and so is everyone else.

As Pirelli Tyres explains, the concept that accidents can be reduced if drivers are able to learn from a younger age is based upon scientific research in Sweden where the age limit for driving was lowered from 17 1/2 to 16 years in the 1990s. By extending the length of time between when a novice driver first sat behind the wheel and the granting of a full licence, Pirelli Tyres say that this reduces their risk of being involved in an accident by approximately 40 per cent, showing, as Pirelli Tyres claim, that increased experience behind the wheel means a lower risk of accidents.

The Young Driver initiative, to which Pirelli Tyres is a key contributor, operates at weekends and school holidays and is designed to provide lessons in a safe environment. Pirelli Tyres believe that this helps children to familiarise themselves with the a car’s controls and instruments, focus on learning vehicle control and gain invaluable experience before having to deal with real life road traffic situations. Pirelli Tyres reports that parents and children taking part in the scheme have been very impressed, with 98% of parents believing that the scheme contributes to road safety and 100% saying they would recommend it to a friend.

As part of the sponsorship deal, Pirelli Tyres has provided Pirelli tyres, including the P7 and P6 Cinturato, for use on the Seat Ibiza cars to be used in the initiative. Pirelli Tyres is proud to be supporting the initiative and is actively seeking to improve safety on Britain’s roads. Today, a flood of evidence supports the initiative and the positive impact it will have on reducing the number of road accidents across Britain. Pirelli Tyres claim that the number of participants in the Young Driver programme has rapidly increased throughout 2010, with a total of almost 2,000 bookings for the scheme having been made to date. So why not consider the Pirellli Tyres initiative yourself?

This article is written by expert Chris J Dutton who has 17 years industry experience and writes news, content and press releases. If you would like to make contact with Chris then you can do so by Email and also see Chris's Google+ profile or contact customer services for any other query.