13/07/2011: Competition-bred car tyres at a competitive price.

Given the prices of car tyres at the moment, it may seem surprising that the high performance sector continues to be of great significance across all European markets. For Cooper Avon, high performance car tyres have always been important; especially when you consider the brand’s sporting heritage and indeed this sector continues to provide that company with opportunities. Moreover, Cooper Avon is confident that there is still a very strong demand for car tyres which deliver optimum grip and performance yet are more competitively priced than premium tyres.

Their brand new range of Avon ZZ5 car tyres is an excellent example of one manufacturer’s response to this continuing market demand. These ultra-high performance (UHP) products have been especially designed and produced in Europe for European roads and conditions. Moreover, these UK-made car tyres have been developed and tested on some of Europe’s most challenging roads and race circuits - including the legendary Nürburgring - to ensure excellent high-speed durability. These outstanding new UHP car tyres are currently available to buyers in the UK market and will be officially launched to motorists across Europe during the latter part of this year.

Aimed squarely at delivering an outstanding experience for driving enthusiasts, these new car tyres offer excellent wet and dry performance characteristics as well as convincing speed and durability. The main reason for this is that Cooper Avon has utilized what it calls “Intelligent Asymmetric Tread Design” in these car tyres. This advanced and highly specialised technology has been used in order to ensure high contact pressures, whilst continuous central grooves provide efficient water clearance. These car tyres also feature wide continuous outer shoulders to deliver the excellent grip in both wet and dry conditions that is required by the sportingly-inclined motorist.

In addition to providing ultra-high performance, Cooper Avon says its newest car tyres are quiet running for an optimum driving experience. Furthermore, in order help protect expensive alloy wheels from damage these car tyres also incorporate rim flange protectors which are especially useful in minimising the possibility of kerb damage. Available in rim sizes of 18 and 19 inches and in a broad range of fitments to suit a wide variety of modern high performance vehicles these new ultra high performance car tyres from Cooper Avon have raised the stakes in the UHP tyres market.